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Scope Launches First Concentrated Mouthwash Scope Squeez

P&G-owned oral care brand calls the sustainable and customizable formulation its biggest innovation in a decade.

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By: Christine Esposito

Editor-in-Chief

Scope, Procter & Gamble’s mouthwash brand, has rolled out its first concentrated formula. New Scope Squeez, which is housed in a palm-sized bottle, delivers up to the same number of uses as a 1L bottle of regular liquid mouthwash.  The new release has 70% less packaging than a 500 mL Scope mouthwash bottle. According to Scope, it addresses a core barrier to daily mouthwash use: nearly half of consumers often find the strength and freshness of mouthwash to be too much or not quite enou...

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